Calgary SEO (or Calgary Search Engine Optimization) refers to the entire set of actions which can be done for the purpose of improving websites’ popularity in search engines like Google, Yahoo or Bing.
Benefits of resorting to SEO
There are multiple benefits when it comes to a high-quality Calgary SEO campaign, benefits which are best visible in the long term. Cost effectiveness is the major benefit of any SEO strategy since it is not intended just for short-term promotion such as a PPC campaign. Experts basically put face to face products and services to users who are looking for them. Raising awareness is another major benefit of being on top of search engines, implying that your website will be viewed by a greater audience and will improve your chances of being an authoritative business.
Here is a brief explanation of the most important SEO benefits:
Cost effectiveness – SEO services are among the most effective strategies in terms of costs. They are basically responsible for putting customer’s product or service right in front of the visitors, hence making it a lot easier for them to take a final decision. Raising awareness – Being on the top of Google for a certain keyword or key phrase guarantees that your website will receive a significant number of impressions, thus leading to an increase in awareness for your business. Being on the first page for an specific targeted words guarantees not only help in associating your brand with those terms but also indicates a high degree of confidence in relation to your company. Businesses listed on the first page of Google searches are regarded as trustworthy by 80% of visitors.
Increase in site traffic – Top positions in search engines receive a huge number impressions and clicks, thus being able to greatly increase your popularity. In addition, properly-optimized tags and descriptions can increase your click rate too, thus helping your website to receive even more traffic.
ROI (return on investment) – SEO provides measurable results that can be tracked, regardless of the website’s nature. Thus, you will always know where your money goes.
How long should you do SEO for?
SEO is a long term process with long-term benefits for your business. First results will be seen after the first month, but a stable position of your website in major search engines will be achieved after at least 3-4 months of campaign.
How to do SEO?
SEO is a process which requires both technical and creative elements alike. Changes in website pages, text changes or creating some recommendations links coming from other sites – these are part of the technical process of SEO. The difference in the success of a Calgary SEO services campaign and its failure lies in the originality of the creation process – how changes to the website are done, which are the expressions chosen for website’s promotion, quality of link referrals and more.
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Calgary SEO represents one of the best ways of bringing quality traffic for your website and increase your business’s popularity. However, it’s to be taken into account that there’s a lot which needs to be known about the particular SEO strategies available, especially since Google and other major search engines change their algorithms frequently.
There are also ways to ensure that your site will occupy a good position in users’ searches. Even if Google Panda, Penguin and now Hummingbird make the optimization process more difficult than before, nothing is impossible.
For effective SEO on-site optimization you should focus on the changes that you can make on your website as for it to become more appealing to Google and other search engines. In this article we present some steps that you can take as to improve the appearance of your website and the manner in which it is perceived by search engines.
The meta tag, which is located on the top left side of your browser, represents one of the most important factors in ranking. Titles and meta tag are extremely important as they are the first to appear when users search for a certain keyword or key phrase. For best results you should use your brand name and make it sound as naturally as possible, while ensuring not to exceed 160 characters (about 25 words) per meta tag.
Design and page loading time are other important factors when it comes to getting a good position in Google. It is important for the site’s coding to be done correctly and for it to load very quickly, which is why you should always a quality web design, one which is suitable for Calgary SEO and marketing. It’s really sad to see an impressively-designed Calgary website which occupies a bad position in search engines due to incorrect coding.
What has not changed with the latest optimization lies in the use of keywords and the fact that your site must feature quality (human-written and natural) content in order to rank well in 2014. Additionally, you can modify URLs as for them to contain a basic description of what is to be found inside. You can use a hyphen to separate words in the URL but you need to ensure that they do not exceed 100 characters. At the same time, it is recommended to use H1 tags for each page as well as image tags, which emphasize the importance of your web page for search engines while allows it to position better in Google Image Search.
Of course, these are not the only changes that can be done for a better positioning of your Calgary site. Regarding optimization, content should be mandatory “friendly” with mobile users, such as the ones who use smartphones and tablets. Also, Google Authorship offers bloggers the opportunity to appear in searches more often by using a Google+ profile and implementing the “rel = author”, which stands as their digital signature.
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Last but not least, it’s of major importance for your webpages to be distributed across the web realm, so integration with social media becomes mandatory in most cases too. Google tracks the number of fans and followers received by a webpage and gives higher priority to those who have been shared on social networks.
Through efficient optimization of your website website, you will get to enjoy from a good positioning and achieve the desired results for your business. If you are not experienced in the search engine optimization process, then it is best to resort to a reputable Calgary SEO company such as Think Tank SEO.
“With the competition between online businesses increasing exponentially on a year to year basis there emerged a dire need for a technically advanced, flexible, and effective system for efficiently optimizing corporate websites. Coupled with ever more fickle internet buyers and sellers, who are hard pressed not to click the first few results that appeared within a search engine query- the Think Tank SEO system was born.”